Saturday, February 26, 2022

That KIA Superbowl Commercial featuring the only kind of dog I'd ever own


(How this sells a KIA, I'll never understand.  Because I'm not a Marketing Genius, I guess.  I remembered this commercial from the Superbowl, but could not remember that it was for a car company, let alone which one.  I had to search "Robot Dog Superbowl Commercial" to find it.  Great job, KIA!)

Having watched it several times, I STILL don't know what it has to do with buying a KIA.  The robot dog on sale at what I guess would be Sharper Image or Brookstone if those places were still around (are there any standing Sharper Image or Brookstone stores anymore? I don't even know.  I just know they were back in the 80s and 90s but I haven't seen one in years.  Maybe because the economy hasn't exactly been built for Stupid Electronic Toy Impulse Purchases for most of the 21st century.)  We see a guy who is actually happy to be jumped on by a grubby four-legged mammal with dirty paws- so happy that the dog's owner doesn't even have to bleat "oh don't worry he doesn't bite" or "that means he LIKES you" as if that's an excuse for not controlling your stupid ball and chain wallet-emptying feces-creating family gathering-ruining ego-gratifying noise machine.   In other words, someone who is not me and someone I simply cannot identify with in any way.

That robot dog thing looks pretty cool.  Far cooler than the living thing it's supposed to represent.  I might like to have one of those robot dogs someday.  Maybe cover it with fake fur so it's nice to pet.  And drop the price.  $300 for an impulse purchase is way past my budget. 

No comments:

Post a Comment