Shaquille O'Neal suddenly appears very concerned that someone might interrupt his personal time with a small child who is quite obviously not related to him.
In this ad, he explains to this small child that being able to secure one's home against unwanted intruders is Very Very Important which is why we need Ring Brand motion sensors and alarms installed EVERYWHERE (like, outside the gym where Shaq likes to play one-on-one with small children.) This is something this small child needs to know, for some reason. Maybe to help him understand why Shaq knows well in advance whenever another adult- like this kid's mom or dad, for example- is approaching the gym?
I'm sorry, but this is just weird. Even weirder is the apologist for the ad in the comments who suggests that "Shaq doesn't do a lot of commercials with children" and is perhaps trying to adjust his image a bit. O'Neal has been in LOT of commercials with children, some of which I've covered on this very page (check out his ads for The General Insurance, for example.) So no, that argument sure doesn't work.