I have no problem believing that Kelly Clarkson is willing to take money from Wayfair to do commercials for them, or even that she's willing to have the ads filmed in her own modest home
suburban mansion. Just don't try to tell me that she actually shops using Wayfair because....no, she does not. That Kelly Clarkson purchases her home decor from Wayfair is about as believable as Shaq purchasing his auto insurance from The General or Montel Williams using payday lenders. In other words, not in the slightest.
I guess Kelly is supposed to be "relatable" in this ad because she's spending all of her time roaming around the house (sitting or laying around I guess is more accurate) staring at her phone and buying, buying, buying Because She Can. Buying stuff off the phone is Easy and Fun mainly because it's Easy. No thought required- which again, is why it's so darned relatable. Don't think about that purchase, just push the button and be done with it, it will show up at your door in a few days in a brown box and you'll spend several seconds trying to remember what it is as you open it because you make so many of these impulse buys.
I could spend a lot of time knocking down Ms Clarkson's acting in this ad, as she gives me plenty of ammo, but I'll just point out two things: First, when she congratulates herself for choosing the stain-repellent fabric for her couch, she's mouthing a line that was dubbed in and which replaced another one which scolded an unseen child for not putting the cap back on the marker. I guess the scriptwriter realized that an opportunity for actually selling the couch had been wasted with the first version. Second, "I'm no chef but I do love my kitchen" - yeah, I am not even going to go there. We can see you like your kitchen, Ms Clarkson. Too bad Wayfair doesn't sell exercise bikes? Maybe spend a little less time on that fancy "businesswoman's chair" or lounging around on that bed and get a little more movement (and a little less kitchen time) in your life? Just a thought.
Post a Comment