1. Why do I get the idea that the guy who wants to buy beer has absolutely nothing going on in his life, and this beer is just something he needs to get through his miserable existence?
2. Why does the guy operating the store care what kind of beer the customer wants to buy? Does he get a kickback from Miller for every case he sells? I mean, he's allowed Miller to use 90 percent of the store to advertise it's product, so it's not implausible.
3. Why would the customer care about all the signs? If I walked into a store to buy a Snicker's bar and saw a thousand signs for Milky Ways, it wouldn't make me want to buy a Milky Way instead. Not even if the guy at the counter gave me a dirty look and reminded me of all the Milky Way signs. If he pushed the issue, I'd ask him why he was even bothering to sell candy bars that aren't Milky Ways if he was going to cop an attitude every time someone dared to buy something other than a Milky Way.
4. Why do I get the idea that the guy operating the store is five minutes away from sticking a gun into his mouth and just ending his own sorry existence? Seriously, both of these people strike me as being in a really, really bad place.
5. "I Saw The Sign" by Ace of Base. Yes, I get it. Not subtle, and certainly not clever. And there's no way that song is playing on the speakers- or maybe it is, and that explains the "I want to die" look on the manager's face?
I remember Robin Williams' idea of a realistic ad for this stuff: "It's five in the morning, you've just pissed on a dumpster....It's MILLER TIME!!!"
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