So this guy living in a multimillion-dollar home (seriously, why does EVERYONE in commercials live in ridiculous houses like this?) is irritated because he likes birds but never sees them. Ok, fine- he's one of those weirdos who actually likes these flying droppings factories for some reason. To each his own.
So he drives out into nature in his Volkswagen to look for birds, which is something he simply would not be able to do if he didn't own his Volkswagen, because no other type of transportation carries one from the suburbs to the countryside. Does he find birds in nature? I think it's implied that he does not. Or, at least, he doesn't find enough to suit him because in case you didn't pick it up from the awful treacly song that keeps playing, he likes birds.
So this guy heads off to Home Depot to buy wood and tools and paint and all this expensive stuff so that he can build bird houses and attract birds, which again would be completely impossible if he didn't own a Volkswagen Because Reasons. He builds his bird houses and finally manages to attract birds that he can spy on to his heart's content. Birds like Blue Jays, which will scare away every other kind of bird that tries to eat from those bird houses which are only inches from each other which is really stupid but I guess allow this guy to look at several of them with his binoculars which he's using even though the tree is RIGHT NEXT TO HIS HOUSE at the same time I'm so sick of writing about this commercial.
I guess this is all supposed to be cute, but the evidence that the main effect of this commercial is to kill off brain cells is revealed in the comments that follow. Check it out. This is about content-free as it gets, folks. Which fits the commercial itself perfectly, doesn't it?