"What are you afraid of?"
Before I get started- does Pizza Hut think that people haven't been buying this "let's find a way to stick more calories and fat in there" monstrosity because they are "afraid?" Afraid of what? (I'm going to answer that question in a minute, but I'd love to know what Pizza Hut thinks the answer is.) It can't be "afraid to eat garbage," because there's nothing Americans are less afraid of. It COULD be "afraid of encouraging this, because the next logical step would be for Pizza Hut to add cheese to their soda or just make the damn delivery box out of the stuff. But here are my personal answers to the question "what are you afraid of:"
1. Severe arthritis pain flares caused by overconsumption of sauce pumped full of processed sugar. Seriously, my knee aches just watching this ad, and two slices of this garbage would have me wanting to saw my left ankle off. For THIS? Hard pass.
2. Diabetes. You know, the eighth-biggest cause of death in the United States.
3. Heart Disease. You know, the number one cause of death in the United States. Again, for THIS?