Why are they trying to convince us that breathing in detergent residue will send us on an acid trip or, failing that, make doing our laundry the highlight of our week? No matter where these people are or what they are doing, everything stops so that they can enjoy the sensation of jamming their noses into their towels, bedsheets, etc. and reminding themselves of how very very much they appreciate the scent of their favorite batch of liquid chemicals.
There are other commercials where people seem to experience the same ascent into Nirvana when they slide into the front seat of their ridiculous LuxuryMobile and proceed to drive at high speed through cityscapes. Is detergent the Audi for the masses? Will Gain offer a discounted rate on their bottles of suds so the rest of us can have a December to Remember, just at the laundromat instead of the ski chalet?
