"You could try the nicotine patch or gums which cost $200-$400, only to find that they have a success rate of 7%, with no refund when they fail, 93% of the time...."-- the words come flying out of the announcer's lips so quickly, it's a bit hard to process the first time. Coincidence?
The ad is for "All-Natural Smoke Free," and it focuses far more on what's wrong with the traditional stop-smoking products than what's right about the product they are trying to sell here. In fact, we are never told what makes All-Natural Smoke Free work.
Yes, you could try the nicotine patch or gum, both of which are often recommended by doctors. "But these will cost you $200-$400." Oh, really? One nicotine patch, worn for a month, will set you back $21 at the online pharmacy I checked out. One hundred and fifty pieces of Nicorette (about a two-month supply for heavy smokers) will cost you $65. Both products are designed to wean you off Nicotine, not become permanent substitutes for cigarettes. So where did All-Natural Smoke Free come up with this $200-$400 figure? You'd have to use BOTH the patch and gum for FOUR MONTHS to reach $200 in expenses (not to mention the money you are saving by NOT SMOKING during this time.) I can only assume that the good people at All Natural Smoke Free just pulled those figures out of their butts (no pun intended.)
But here's the real red flag in this commercial: You can try this product risk-free, paying nothing but a small shipping and handling fee (the phrase "small shipping and handling fee" is used TWICE during the commercial, which is never a good sign.) And my favorite part: What do you get for your "small shipping and handling fee?" A "thirty-day supply of the Smoke Free Capsules (what are they? What are the active ingredients? We are never told) "A capsule holder" (Come on!) A "DVD support program" (DING DING DING!! PHONY HYPNOTISM ALERT! I SMELL KEVIN TRUDEAU!) "Weight loss capsules" (DING DING DING! THIS PRODUCT WORKS SO WELL, YOU'LL BE REPLACING CIGARETTE CRAVINGS WITH FOOD CRAVINGS!!) and a "guide to smoke-free living" (SEE DVD SUPPORT PROGRAM ALERT.)
What does all of this add up to? "A $130 value." Where does this figure come from? I'm not going to repeat the bad pun, but you get the idea. Sugar pills, a plastic container for the sugar pills, and handful of Dexatrim tablets, a stack of CDs designed to keep you entertained while your risk-free trial period expires, and a brochure is a "$130 value?" I doubt it.
Again, you get all this stuff for just a "small shipping and handling fee." And if it doesn't work, just send it back- on your dime, of course.
Come on. You are going to pay a lot of money on Shipping and Handling for a big, heavy box of junk-DVDs that are worse than worthless, weight-loss capsules you could easily pick up at the nearest pharmacy (and get free advice on which ones to take while you are there,) and a "guide" which probably spends more time telling you about time-share opportunities in the Caribbean than it does about quitting smoking.
This ad makes me almost as angry as the ones for Credit Counselors. Especially in bad economic times, there are a lot of people out there desperate to quit an addiction that may cost them thousands of dollars a year, and here come these scumbags on the radio to try to scam them out of money they don't have. I'd call them shameless, but they'd probably take it as a compliment.