This guy is cruising along in a luxury car, while the narrator tells us about all it's super-cool and obviously ESSENTIAL new bells and whistles, including "voice recognition technology."
Ok, here we go- in your car, you can pretend that you have some control over your joyless, hopeless life, which after all is just a mad pursuit for money so you can purchase cars with voice recognition technology and phones with pop-up maps of places you'll never visit. You can bark "Play Smashing Pumpkins! Call Office! Increase temperature of butt to 72.6 degrees!"
But this particular commercial ( I don't know what the make of the car is, does it really matter?) goes a bit too far. The driver sees a detour sign and makes an unscheduled turn. He commands his GPS system to "Update Map."
Huh? I have a Garmin GPS in my car. When I take a detour, pull over for coffee, or whatever, I don't talk to the little box on my dashboard. I don't tell it to "Update Map." It just does it. Doesn't that mean that the portable GPS in my 2003 Honda is superior to the pre-installed GPS in this luxury car, which apparently won't update your route unless you order it to?
I have a better theory, though. I think that the driver has just gone insane with power. Having the car respond to every command has gone to his head, and now he can't stop talking to the electronics. Pretty soon he'll be ordering the AP Network News guy to "give update!" or the batter at the plate to "swing at pitch!"
When he tells the wheels to "revolve faster!" as he presses down on the gas pedal, we'll know he needs serious therapy.