Saturday, April 3, 2010

Internet Speedway called- they want their schtick back

Last year, in one of my first posts, I complained about Internet Speedway's "stream of consciousness" radio ads- ones which featured a DJ type responding to fading music by telling his audience "back to the show in a minute, folks, but-- have you heard about this new program where you can make BIG MONEY from home just by going on the internet and selling things people need anyway?" This would follow about 30 seconds of "I'm just talkin' here" banter and the rustling of paper as the "host" searches for he helpful toll-free number, "just in case" anyone in his audience is interested in checking out this "cool deal." Whatever.

Well, now one of the many Gold Pushers (the New York Mint) on the radio has basically tweaked the Internet Speedway script so it may used to peddle everyone's favorite Armageddon Currency. A rather pleasant-sounding woman asks her audience "hey, have you heard about this?" She then gives the standard "During the Depression Everyone Wanted Gold as Security Against Bad Times....finally in the 1930s the Government took these coins out of circulation....but now a stack of these gleaming, uncirculated gold coins has been found..." (I love how this part gets adjusted from time to time-- the coins are found in an old Confederate warship, an Indiana farmhouse, a basement, an attic, Europe...and now they've just been "found.)

The pleasant-sounding woman pretends to put down the script for a moment and think out loud- "can you imagine that? Holding history in your hand?" Groan. "Well, for this free historical information...(double groan. What exactly is historical information? And I promise you, "free" does not mean "for no charge" in the world of the New York Mint (not affiliated with the US Mint- but if you confuse the two, that's your problem.)

When is this crap going to stop? I'm not even going to comment on the ridiculous notion that buying gold coins "as a hedge against inflation" is a good investment. I'll stick to the patent dishonesty of the script- the pleasant-sounding woman did NOT suddenly come across some "interesting" information she just "wanted to share" with her audience. What I hate is when commercials pretend that they are not commercials. Why would anyone trust a company that feels the need to be deceptive in the delivery of it's sales pitch?

Heck, why would anyone trust a company that would use the template from Internet Speedway?

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