Thursday, August 5, 2010
At last, a Junk Drawer that travels with you!
This commercial wins on so many levels. First, it provides a great example of my favorite infomercial cliche- the harried woman struggling to negotiate her way through a mass of disorganized papers. When I first saw the opening scene I thought it was going to be an ad for a debt consolidation scam, and was pleasantly surprised to find that nope, it's another "organize your life and then carry it with you wherever you go" product. Nothing but Fun.
So this woman quickly moves from the black and white, full of despair world of disorganized clutter to the magically sensible, "every tool has it's place," colorized world of the Wonder File. Wonder File, it seems, is a foldable file cabinet for every bill, receipt, book, magazine, lollypop or pack of gum you've ever wondered where you cut set aside and easily find later. Just stick it in one of the 38 or so pockets, fold it up, and away you go, with all that once hopelessly scattered crap now packed away in one convenient storage unit. Hooray!
Is it fun to use? Check out the faces of the people who bought Wonder File. Unless these people are recalling the absolutely incredible sex they had last night as they fold away their new toys, yes, this is a VERY fun product to use. I believe it- who wouldn't get a real kick out of owning a filing system which seems to defy the laws of physics themselves by allowing you to store fourteen pounds of material into a carry on which remains flat and light? I mean, this makes the makers of those Buxton Bags (sic)- you know, the ones that hold the contents of an entire living room in 16 different pockets- look like pikers when it comes to creating modern marvels of convenience.
Thank goodness for Wonder File. No home should be without at least two. Just pay extra shipping and handling, and your Closet in a Case will be on it's way. You'll wonder how you ever lived without it. Honest.
(Might I suggest "designer plaid" for the kids? I'm SURE it won't get them beat up at school. No way.)