Thursday, August 26, 2010

I think I'd rather see these people hitting each other

In a scene that will not remind you of Hill Street Blues, the chief of police warns his staff that the "Autobahn for All" promotion is underway again at your neighborhood Volkswagen dealer, so they'd better keep their eyes open, because people are going to be "driving crazy" in their incredibly mundane, cookie-cutter, looks-like-every-other car on the road German imports.

Ok, so what exactly is the message that Volkswagen is trying to sell us here?

That if you buy a Volkswagen, get ready to be profiled by your local police department as someone who "drives crazy" in it? Why would anyone want to drive a car which attracts negative attention of the police?

That is you buy a Volkswagen, you'll drive in a manner that police will think is "crazy?" Perhaps in a way that suggests that you don't get the whole "Closed Course" and Professional Driver" and "Do Not Attempt" disclaimer deal? Really? I've driven Volkswagens, and other than my 1974 Super Beetle, which kept me alert by freezing me to death in the winter and broiling me alive in the summer, the only emotion they've ever inspired in me is Boredom.

That the police in this ad are so sad, so depressingly dull, that they get excited over commercial clips featuring Volkswagens? I mean, come on- Volkswagens? Get out more, idiots.

And by idiots, I don't just mean the buffoons making a mockery of the Law Enforcement Profession by playing ADD-inflicted police officers in this advertisement. I also mean the people who created the ad. I don't know what the deal is over at Volkswagen's ad division, but it's nothing good. In the past year, you guys have tried a talking Beetle with a "German" accent making fun of Hybrids, a series of commercials featuring people yelling "black one!" and brutally hitting each other, and now "Autobahn for All," which is supposed to convince us that Volkswagens are wicked fun to own because you'll want to "drive crazy" in them, which will really piss off the cops, which is a good thing.

Anyone over there know what they are doing? Anyone at all?

1 comment:

  1. Anyone over there know what they are doing? Anyone at all?

    No. No ad agency has known what they're doing with the V-Dub since the sixties.