Saturday, September 18, 2010
The Punchline is Worth the Wait
These "Family Stories" ads are a little funnier on the radio- people "discussing" the car that serves as the center of their lives, how Cousin Bob bought one two years after he got off the boat from the old country, and here's a black and white showing that event, and later he turned it over to his first-born, embracing the tradition of primogeniture, but then later that guy bought another Camry and the original was handed off....well, you get the idea.
Still, actually seeing people wax poetic about the family car is pretty darned amusing, especially when you remember that, after all, they are talking about a CAMRY. All these kids are dreaming of the day when mom and dad decide it's time to pass the family car on to the next generation- one girl gives a "YES!" fist pump when recalling that glorious day when she inherited the well-worn chariot. Another kid allows himself to fantasize out loud that he might someday be bequeathed the family's new Camry Hybrid- only to suffer they "yeah right, as if you're worthy" (or maybe it's the "yeah right, as if this thing is still going to be running when you are old enough to drive, six years from now") derisive laughter of his parents and siblings.
So what's the hilarious punchline? It's not the stupid "Boller Camry Tree" pun- that's not hilarious, it's just cloying and stupid. It's the "Want to see the Boller's whole story? Go to Camry.com" we get in the tv ad. I mean, come on- first, does this nonsense really qualify as a "story?" The parents in this family buy Camrys and then pass them on to the kids. Not exactly as complicated as your average Dickens novel. We GET IT.
Second, I'm trying to picture the kind of person who would go online to see how this "story turns out." All I can get is an image of the Most Boring Person Who Has Ever Lived. I mean, if you find yourself actually researching one family's car ownership history, you are probably beyond being told to get a life. BTW, this part is also funnier on the radio- I don't know why, but there's something unintentionally chuckle-worthy about a sober, serious announcer intoning "for more of this story, go to...."
I wonder if their server ever crashes from the surge in traffic after these ads.