Friday, May 27, 2011
"Look At Me"- Might as well replace In God We Trust on the money
This commercial does a very good job summing up what I loathe the most about our current obsession with "sharing" every little thing we say or do (I won't say "think," because I don't think there's a whole lot of "thinking" going on.) Unlimited Talk and Text is a GOOD thing, you see, because it allows us to desperately scream LOOK AT ME to a world increasingly disconnected from human contact- because we are all too busy trying to get noticed to realize that we have created little electronic islands around ourselves.
So while we walk down the street, sit on park benches or on the metro, or do anything else that used to at least create the possibility of bumping into an old friend or making a new one, we are encouraged to burrow deeper and deeper into our own little cocoons of isolation by keeping our eyes fixed on to the little glowing screen. As the airwaves become more and more congested with pointless garbage, we find it necessary to shout louder- where once we talked, now we text, because it's harder to ignore a text. Where once we texted, we now upload videos, because maybe a short of me doing or saying something really stupid will get me some attention before I am drowned out by the Next Really Stupid Thing.
This country is like a guy who finds himself on a crowded beach, surrounded by people with loud radios, each one playing his own tune. Rather than asking his fellow sunbathers to turn down the volume, he pulls out his own radio and cranks it up, providing his own contribution to the increasingly oppressive wall of noise. And cell phone companies just keep responding with the "solution:" Louder Radios.
And telling us this is a Good Thing. And using the closing song to The Yellow Submarine to do it.
I wish people who bought in to this technology would be honest for a moment and ask themselves: what happens if you get your wish, and people stop what they are doing and actually pay attention to you? Once you've hooked us with the video of your stupid face mugging for the camera, or taking a pratfall, now what? Do you really have anything to say? Or did you just want to be acknowledged for a moment, and it's ok for us to just move on now?
Have you always been this sad?