Friday, May 16, 2014
OH BS, Choice Hotels! I TOTALLY call BS!
Ok, a few points of full disclosure. First, I don't run marathons. But I have friends and relatives who have, and I've been there to support them, so I think I can speak to this ad.
Second, while I don't run marathons, I do walk them. I've walked more than twenty miles at a stretch on more than thirty occasions over the past year, and a few weeks ago I hit 35 miles in a little over 9 hours. I have a pretty good idea what it feels like to cover a long distance on one's feet over the course of a single day.
So, Choice Hotels? Don't try to tell me that the woman who crosses the finish line at the end of this ad just ran 26.2 miles, ok? Jesus, she's not straining, she doesn't look the slightest bit dehydrated, she's not breaking a sweat- hell, she isn't even BREATHING heavy! Cut the freaking crap, ok?
Next time you want to make an ad like this, at least make the woman look like she's actually done something more strenuous than watch an episode of Breaking Bad on her Kindle Fire, ok? Because this-- this doesn't work. At ALL.