Tuesday, August 26, 2014

Acura does it their way. And we hate Acura all the more for it

"Their way" means taking an intensely overrated song from 400 years ago and mutilating it into an ear-bleeding, garbled mess we wouldn't recognize except for the somewhat familiar tune and using it to narrate a bunch of engineers ripping up and reassembling a car so that it looks-- just like every other freaking car on the road.

Making this whole experience not only a horrible waste of time, but a lie.  There's nothing special about this Acura.  There's nothing that makes it stand out from all of the other LookAtMeMobiles out there.  It's just another luxury car.  Hell, even the commercial isn't all that different from the others- just slightly more obnoxious in it's "look at we did aren't we awesome"-ness.   And just a little more likely to make us keep the remote with it's very friendly mute button handy.

1 comment:

  1. I HATE this commercial. I mute the sound when it comes on.