Saturday, December 13, 2014
Buick's Depresssing Salute to Black Friday
See, this ad is "funny" because Neighbor #1 just got back from Black Friday shopping and somehow got a black eye for his troubles. What we are supposed to gather from this is that another customer didn't like the way Neighbor #1 was reaching for that particular object at Best Buy, punched him in the face, and took it instead. Because it's the season to be jolly, and all that, I guess.
Neighbor #2 has so much empathy for Neighbor #1 that he responds by showing off HIS Black Friday purchase- a new Buick. At which point, I'm going to snap out of my "how sad is it that the violence associated with Black Friday Hysteria Shopping is being celebrated here" mood and switch to "I would be perfectly ok if Neighbor #1 gave Neighbor #2 a black eye of his own because jeesh, what a pompous jerk...."
I won't even comment that most car commercials regularly show people acting as if every day is Black Friday at the dealership- rushing in to "claim" cars, practically knocking people out of the way to get the "best" ones, as if there's a limited quality available. I'm too busy going back into Depressed that the period between Thanksgiving afternoon and the following Saturday has become a kind of Hunger Games for consumers is now considered normal. Yet really wishing that Neighbor #1 would leave Neighbor #2 flattened in front of his suburban palace, sprawled grotesquely beside his beautiful new Buick. I guess I'm kind of conflicted about this one.