Saturday, December 6, 2014
More comments on this classic Kay Jewelers ad
I commented on this ad produced for My First Crush* way back in 2009- I don't think I was even embedding at the time- but I thought it deserved another go-around (and since I'm not being paid to do this blog, I don't mind repeating myself from time to time. I mean, I'm not ripping off anyone. And based on the hit counter, it's hard to imagine anyone noticing anyway. So maybe I shouldn't have even mentioned that I've done this commercial already...
Anyway, this poor woman has apparently accepted the idea that her husband's father is going to be moving in- she's got the chilling family portait (featuring the Patriarch Hovering Over All) out of storage to be displayed so that when he shows up, he'll think it's always been there. She's got this resigned "well, maybe he won't live very long" look on her face. She makes some odd comment about their daughter needing a new pair of headphones- five years later I still don't know what that means- does Grampa shout a lot? Does he play the television too loud? Did Mom just discover Grampa's collection of Dean Martin CDs? What?
"Thanks for making our home, His Home" says her husband, who deep down probably wishes that his wife had put her foot down and said No because he couldn't.
"This IS his home" she replies. Well, I guess that's supposed to be sweet. Again, all I hear is resignation, perhaps mixed with despair and sherry. At least it's not 1955 and Mom probably works outside the home so she doesn't have to vacuum around the old guy's splayed-on-the-living-room-couch snoring (is THAT why daughter needs headphones?)
And then she gets the payoff- a piece of crap jewelry. If I were her, I'd make sure that jewelry kept coming- or better yet, was eventually upgraded to an Audi. A "diamond" pennant from Kay Jewelers for turning your perfectly-sized home over to Grampa? Jeesh, what's next- a night out at the Olive Garden?
*Jane Seymour wasn't actually my first crush. That would be Linda Kaye from Petticoat Junction. And when Seymour's character got killed off after the pilot for Battlestar Galactica, I didn't have much problem moving on to Phoebe Cates. My heart was more flexible back then.
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If this poor woman is really lucky, she'll get off easy, the way Don Draper did in "Mad Men"--yeah, he agreed to take his first wife Betty's father into the house when he got sick, but Grandpa Gene made things relatively easy by kicking the bucket soon afterward. But not before he got daughter Sally to enjoy reading "The Decline and Fall of the Roman Empire" as a cozy bedtime story. Good old Grandpa Gene.ReplyDelete