Sunday, February 15, 2015

Here's a better idea for a Budweiser Commercial which will never be adopted

Budweiser is really good at laying on the manipulative tripe, and always has been.  Dogs and twangy music are especially good devices, because most people are slack-jawed, overly sentimental morons who respond to such cues like Pavlov's dogs to his bell.  "Sad"- looking dog, rain, cardboard box, Deeply Concerned Owner (oh, excuse me, not owner- FRIEND)= You Must Care About All This Crap.

I admit that I didn't watch this ad during the actual Superbowl, because I mute the commercials (I know that's heresy to some people, because I hear it on the Monday after every one- "you didn't watch the commercials?  That's the BEST PART!")  But in my free time I plan to go through each one on YouTube and a majority are likely to get their own posts.  I'll also admit that I couldn't get through this entire ad, because it made my teeth ache with it's sickly-sweet glurge.  But I'm going to take a wild guess that in the end, a perfectly healthy, immaculately groomed puppy somehow makes it back to it's careless-- excuse me, "caring"- um, "family."  And that I'm really, really supposed to care.

Hey, Budweiser?  How about giving us some commercials that, oh, I don't know, have something to do with your BEER?  Maybe "drink Budweiser, because it's cheap and if you drink enough of it, you may actually manage to forget that you can't afford to drink anything better than Budweiser."  Or how about "Budweiser- drink it and drive, and chances are you'll eventually run over a dog as cute as this one."

Yeah, not a chance.

No comments:

Post a Comment