Saturday, November 14, 2015

Axa* Commercial, Translated

"Here at Axa, we think that offensively condescending commercials are the way to draw upper-middle class couples away from Voya, Morgan Stanley, and all the other brokers.  Plus, those guys have already done ads with idiots stretching ribbons and carrying around their fantasy retirement income numbers, so this is pretty much what's left."

"In an interesting twist, we are going to throw in a ridiculous line about how investing money instead of spending it can be an 'enjoyable' experience."

*Axa?  Hmmm.  So not only were all the plausible ad ideas already taken, so were all the decent brokerage firm names?

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