Thursday, November 26, 2015
Chrysler: Your place for really, really bad cross-promotion
Maybe I should be thankful that The Hunger Games didn't go with Arby's or KFC to pitch it's (thankfully) final chapter, which btw somehow takes the second half of the third and dullest book of the series and turns it into a full-length film in the service of making another billion dollars. But using Chrysler doesn't make any sense at all, either- "if you're an unknown..." Chrysler is an unknown? Huh?
The rest of this ad is just as awful- because it takes the opening failure to connect the movie and the car and just keeps trying to pound it into our skulls, like a piece of a jigsaw puzzle that simply MUST be made to fit or a square peg that must be forced into a round hole, dammit. The problem is that anyone with half a brain is well aware that a film about the final victory of a ragtag group of rebels over a brutal totalitarian dictatorship has precious little in common with buying an overpriced SUV. Unless I'm missing something. (I'm not.)
Oh, actually I am missing something- I'm not going to see this movie, either. I read the books and saw the first two films in the theater and caught the third one on Roku. As I stated above, the third book was a bore and the third film was an almost preposterously ponderous, obviously padded waste of time. I'm not endorsing the current "string them along and then make the third book into two films" phenomena by shelling out $10 to see Katniss make the inevitable decision to be with that whiny, perpetually wounded and helpless dishrag Peeta (sorry for the spoiler, but geeeeeshhh....) Not when there's a James Bond film playing in the same theatre. Which reminds me, I'm thirsty for a Heineken for some reason.....
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