Monday, March 21, 2016

Coke's new ad campaign gives me whiplash

Remember when Coca-Cola was running it's "Share a Coke With...." ad campaign?  It was roughly yesterday.  I still have about a dozen cans in my refrigerator which suggest that I share them with A Friend, Mom, Sweetie, a Superstar, etc.

Well, so much for that deal.  Maybe it's because Thanksgiving and Christmas and New Year's and Valentine's Day and the rest of those Togetherness Is What Matters holidays are over.  For whatever reason, nowadays over at Coca-Cola it's all about getting your soda delivered in a colorful package and making sure the rest of the world keeps it's damn grubby mitts off.

This kind of reminds me of watching "Roll a Rollo to your friend" and "You can have a Half and still have a Whole" (Almond Joy, in case you don't remember or are under 40) going the way of carbon paper and being replaced by Twix "Two for Me, None for You" nastiness.  And I wonder if, sometime in the late autumn of next year, Coca-Cola will pretend to be in to be into the whole sharing thing again.  Until then, I guess I'll enjoy the colorful cans.  I guess.

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