Sunday, March 13, 2016

Scented Candles are the Audi of Punjab, apparently

Or "stupid and insulting is stupid and insulting in any language."

Punjab is sometimes referred to as the "bread basket of India."  It has the lowest level of hunger of any province in the country.  So it's got that going for it, anyway.

But the statistics are pretty much downhill from there.  The fertility of the soil has been dropping pretty dramatically over the last few decades, as most of the land is rotated between only two major crops- corn and rice.  This has also created a great deal of pollution.  The need for Punjab to supply a huge percentage of India's food has also lead to the creation of an enormous population of migrant "casual workers" who own no land of their own- 45% of the male population of Punjab is made up of agricultural workers who do not own any land.  My guess is that they don't own televisions, either, so they'll at least be spared this disgusting bit of Americana.

I guess this commercial is for Punjab's one percent- the tiny fraction of pretty people who live in substantial houses and throw parties for their pretty friends and are in the market for scented candles which change color over the course of beautiful warm evenings of chit-chat and self-congratulation.  I don't speak Punjabi, but I imagine that these pretty people are spending most of their time talking about how great it is not to be agricultural workers and instead be able to afford not only nice homes, but these cool scented candles which change color.  And how they all aspire to be Americans some day and move on from appreciating candles to appreciating flashy cars with Bluetooth technology.  Ah well, everything in it's own time, right?

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