Saturday, August 13, 2016
It's 2016, AT&T. Time to shelve the sexism already
I'll admit I did not get through this entire ad. Twenty seconds of condescending Whaddayagonnado That Helpless Man of Mine smirks from Smug Mom and Stupid Helpless Dad ("where's your school?" SERIOUSLY? THIS GUY HAS NEVER BEEN TO HIS KIDS SCHOOL?) was more than enough.
He doesn't know where his kids to go school. He forgets to- what? Leave the door unlocked for the dog walker? Whatever. And most of all, he forgets that his wife can spy on him whenever she wants from her phone, because before she left she had cameras mounted in every room and all over their property? Um, seriously?
"Piece of cake, huh?" Yeah, you're right, Supermom- knowing where the kids go to school, remembering that you've hired a dog walker, staying awake to get the kids in bed on time (because you haven't raised them to do this themselves)- all of this adds up to Being A Mom Is Much Much Tougher Than You Imagined Stupid Clueless Man-Child. What was he thinking?
As I said at the beginning, I did not get through this entire ad, so I can only guess it ends with Dad kind of learning his lesson (not completely learning it, because after all he's Dad and there's only so much that can fit into that tiny non-female brain of his) and Mom continuing to be the All-Wise, Long-Suffering but Accepting of Her Fate martyr that Only TV Moms Can Be.
Look, I know that for decades advertisements portrayed women as silly, foolish, flighty, chirpy and totally empty-headed little girls who couldn't make a cup of coffee without first taking classes on the subject from The Man of the House. But does that mean we need to even things out with decades of Men Are Children in Adult Bodies garbage like this? And if the answer is "yes," would someone please just come pick up my television before I put it on Craig's List?