Monday, May 22, 2017
Cross-promoting M&Ms, Guardians of the Galaxy, and Racoon Maulings
Cross-promotions are the drum solos of commercials. They are always just so g-d--ned awful and insulting and stupid. I blame one of the best movies ever made, E.T., for their ubiquitousness (is that even a word?) because of that one simple Reece's/Movie tie-in because it lead to almost four decades of this awful "eat this or drive this while watching this" banal crud.
This one is especially bad because the two stupid fricking M&M characters are actually in the damn theater watching the damn movie (which, by the way, go ahead and flame me you weird cultists, is one of the most freaking overrated films of all time, sorry now get a freaking life) when the disease-ridden, sharp-clawed rodent does what come naturally for it (eating bags of someone else's food.) This of course is supposed to be hilarious because get it, one of the adowable characters of that stupid It's Just Another CGI-Fest Waste of Time movie is or is not a racoon (the "debate," carried out exclusively by sad losers on the internet, continues.) Oh my sides are splitting.
So go see Guardians of the Galaxy II because hey, you saw the first one and since then you've been told a thousand times that it's the Gone With The Wind of action-adventure crap. And eat, umm, M&Ms, I guess. And popcorn. And play with racoons until they bite your fingers off and you choke to death on your own spittle. Or something.