Friday, March 16, 2018
Allstate's Stupid Sexism
This one's short and to the point- just another commercial which passes muster in 2018 because it's the guy being chopped down and body shamed by the woman. Reverse the genders in this ad and you've got digital pitchforks going after Allstate with a vengeance, and rightly so.
There's nothing wrong with this guy physically- he isn't fat, so we can assume that his wife's little dig doesn't come from a place that cares about his health. No, this is all about sticking a knife in him for absolutely no reason- and the "punchline" leaves him suitably shamed and shrunken, standing at a refrigerator which I assume he'll now close without taking out any food because his wife* decided she could not simply exit the room but had to leave him with some more emotional scar tissue. He might not use that gym membership, but at least won't be eating any of the food he paid for which is stored in the refrigerator he paid for which is in the house he paid for. I wish this commercial had ended with him taking the rest of the leftover pizza and a beer out of the fridge and heading down to his man cave to spend a few hours with the tv.
Like this ad? Again, just reverse the genders. This is pointless, nasty crap. Thanks, Allstate
*who is skinny and pale and not at all healthy looking, but it's the husband who has the problem because she got the great insurance and he wasted money on a gym membership he doesn't use. Hey, here's an idea, lady- how about joining the gym so it's something you and hubby can do together that doesn't involve grinding him down with your digs? Just a thought.