Sunday, July 29, 2018
Coors Light's "Restless" ad presents an alternate universe
Sure is fun watching the backsides of white people as they move relentlessly- oh, sorry, "restlessly" forward in their steely determination to Do Stuff and Then Drink Beer, isn't it?
Yep, it doesn't get tiring at all seeing several people from the same angle as they move forward by foot, by ship, and by jumping into unfamiliar bodies of water despite it being apparently 40 degrees or so in most of these scenes. Seriously, did something get lost in translation here? Are these people actually hiking through winter landscapes just to end up swimming around quarry holes before getting on ferries, stopping along the way to pop open a Coors Light (and perhaps discuss why the producer of this ad couldn't decide what time of year all of this is supposed to be taking place in?)
Anyway, it sure must be nice to be able to slap on a winter hat, toss on a light backpack, and then take a hike through the mountains that ends with Coors Light appearing out of nowhere (along with that suddden warm spell.) After the swim it's right back to Winter as we take that ferry to Wherever As Long as People Keep Looking at My Back and there's Beer There.
I don't get beer commercials at all, and I don't understand why since they've been exactly the same for decades- "if you're young and adventurous (let's just say 'restless') this is the beer for you." Just a mental block for me, I guess.