Friday, August 10, 2018
Kia piles all kinds of dumb into this ad
1. The "kids selling stuff that only adults buy" trope: It fails again. That means it's 0 for roughly 1.3 million. No, KIA, I am not impressed that these two kids are dressed nicely while they tell me how great this deal on a new KIA is. That's because no matter how nice and white and educated they look, I know that kids their age know absoutely nothing about buying a car. What they know is that it's shiny and has dual DVD players and WiFi and shows well for their friends. That's IT.
2. It's never too early to start the Smart Girl/Dumb Boy schtick, is it, KIA? The boy in this ad is supposed to know about cars, but not about the Screen Actors' Guild or other labor law enforcement agencies which protect actors (and these kids ARE actors.) See, it's FUNNY because Stupid Male thought he was doing this for tv facetime only- it's not that he's getting paid LESS than his sister- HE'S NOT GETTING PAID AT ALL LOL!!
(By the way, how did Sister find out Brother was getting less money- and if she had access to that information, how did she not know he wasn't getting paid at all?)
3. Obstensibly, this is supposed to be a commercial for the KIA in the background. Instead, it comes off as an audition tape for two kids who would really like to be on TV more often. Either way, it doesn't work- I don't want to buy a KIA, and I don't want to see either of these kids ever again. Nice job, KIA!