Saturday, August 25, 2018

More Future of Awesome with Xfinity



I get that this is supposed to be showing how effortless and seamless moving with your Xfinity connection can be, and that's the reason this "family" remains on the couch staring at their electronic addiction delivery systems throughout the entire ad. 

The problem I have with it is that all ads for Xfinity, other cable systems, cellphones, etc are exactly like this- everyone in the "family" is just engrossed in watching something on a flat screen while a narrator is waxing poetic about "connectivity" while ocassionally throwing in a line about bringing families closer, etc.  I don't get how anyone could equate people enjoying their personal electronic cocoons with doing things "together" and "staying connected."  There's really no reason why these people are sitting on the same couch or are even in the same room- since the whole point is that everyone gets to do whatever they want with those devices any time they want, why not just show them in different rooms, or even in different places outside the house?

Oh right, I keep forgetting- because Xfinity, etc. doesn't want to give anyone the notion that all this "connectivity" actually creates distance between "family" members.  Nope, check out how happy mom and dad and sister and brother are as they "share" "quality time" "together."  They are having fun "together," see?  This is really pro-family!  Really!  This is keeping them closer!  Honest!

I do wish this ad were five seconds longer, so we could see how much enthusiasm the kids had for the "house decorating shows" Dad asked his Best Friend to start streaming.  I think that might have brought an end to all this physical togetherness.  The next scene would likely feature Brother playing a video game in his room while Sister chatted with non-family acquaintances in hers, Mom watching a movie on her phone while Dad found himself alone with his Home Decoration Show.  All with big zombie smiles on their faces because Yay Xfinity and Yay Togetherness.

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