Saturday, August 4, 2018

Pawn Shop Commercials are bittersweet comedy gold



I totally understand when "life throws you a curve" in the form of a major repair on a car with inadequate insurance, or a layoff/firing, or sudden medical expense.  Yes, Things Happen that people living in a country where wages have been stagnant for fifty years might not be able to handle without parting with stuff at the local pawn shop.  It's very sad but I'm not going to criticize people for using pawn shops- after all, they aren't QuickCash or Car Title or Money Store loansharks, and at least in this commercial they aren't being used for frivilous purchases like concert tickets or a vacation that, if they were honest with themselves, the people in the ads would admit they simply can't afford.

But I do have to say- if your examples of "life throwing you a curve" include needing to buy your son a new baseball glove or keeping your car filled with gasoline, you've got serious problems a pawn shop is not going to solve.  You don't have enough money, and you are going to run out of stuff to pawn to fill that gap between revenue and expenses sooner or later.

You need help to find your way out of your downward-spiral lifestyle, not a friendly place down the street willing to help you slowly empty your house as you pretend you are getting by.  Needing to buy gas is not an unexpected, unplanned-for expense you couldn't anticipate, for chrissakes.  What were you thinking when you bought that car?  "Sure I can't afford gasoline, but I can sell my belongings to pay for that.  I'm gold."

Good luck with your problems, People in this Ad.  Right now, you're going nowhere fast- unless it's the nearest pawnbroker with your kid's practically-new baseball glove because today you've got to buy milk and who could have seen THAT coming?

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