Thursday, November 8, 2018
Duracell and Santa Claus: The Annual Mugging Begins
Ugh, we are still weeks away from Thanksgiving and we are already being ssaulted by commercials featuring "Santa Claus" and his reliance on some stupid product? That's not very promising. When I was a kid, Santa Claus sold razors and Coca-Cola. Now he sells everything from batteries to luxury automobiles. And when I was a kid, the commercials whoring out Santa Claus didn't start until we were digging into the turkey sandwiches. Now we're lucky if they are held in storage until after Halloween.
And oh, by the way, why are the people in this ad using objects that look like they belong in commercials from the 1980s? Everything here looks clunky and totally retro. Maybe because this is an ad for batteries that aren't the shape of matchbooks or the size of dimes- you know, the thinks most kids think about when they imagine "batteries" these days?
Oh, and one more thing- how the hell could this woman find the gall to blame Santa Claus for her inability to look up before she walks into the Christmas tree? I mean, seriously, WTF? "Oh look, I crashed into the tree and it's all your fault because you used crummy batteries in this plastic piece of crap and I was struggling with it and was totally distracted?" Would that really fly with anybody?