Sunday, April 7, 2019
Bounty continues it's over-the-top reaction to spills ad campaign
Here's another one of those almost unbelievably stupid Bounty paper towel ads in which people freak out because their glowingly white, perfectly clean world is about to be slightly (and very temporarily) marred by a spill.
Seriously, what the hell is going on here? This family reacts to the dropping of a dumpling* as if it's a crystal vase once owned by the Romanovs and passed down from great grandma's estate. Good lord, people. It's a dumpling. Falling on a kitchen table. Creating a slight stain.
So what's with the looks of existential horror all around? The kid acts as if the last time he spilled something he was given a severe beating and a month in the Box of Shame. And it sure seems as if we, the audience, are supposed to understand perfectly the Horror of Dropping a Piece of Food, just as in a previous commercial we were supposed to understand perfectly the Horror of Spilling an Ounce of Iced Coffee.
Well, maybe you do, but I don't. We all know what paper towels are for and why we like to have them around, but--umm, Bounty? You aren't going to convince us that they're right up there with fire extinguishers, and you aren't going to convince us that spills are anything more than...spills. So please, stop trying.
*And I'm not even going to get into examining how the Magic Dumpling managed to skid/skip/bounce almost three feet across a table so that it could land in the mouth of a dog sitting across from the kid in exactly the right place to catch a morsel of food that had no business falling off a table in that spot. I mean, what the hell? Did that dumpling come with propellants that activated when it encountered a hard surface? Because come on, there is this thing called physics.