Saturday, April 27, 2019

Since it seems like Flo has been pimping for Progressive since the 80s anyway....

So Progressive Insurance's constant scrambling to find something to do with it's aging spokeschoad has lead it to tweak America's Eighties Nostalgia bone, huh?  How else do we explain this steaming lump of stupid?

I'll admit, it's a pretty cute idea and more clever than most of the pointless dreck insurance companies have been coming up with these days.  But that's not saying very much at all, since insurance company commercials have been the black hole of advertising for as long as I can remember.  So this is slightly better than watching the AFLAC duck or a CGI pig or a camel walking around an office begging people to tell him that it's Wednesday.

It's still at least 20 seconds too long- as usual, we GET THE JOKE way before the ad is over.  And it still provides absolutely ZERO information about how much Progressive Insurance costs or what it actually covers.  Remember when tv ads actually made an effort to educate the viewer concerning the product being sold?  Me neither, actually.  I'm not that old.

1 comment:

  1. One would be forgiven for thinking that the copy writers think that the target audience is too stupid to understand what insurance costs or what it covers.