Wednesday, November 27, 2019
American Express lets us know that we can't buy happiness, but we CAN borrow it at 0% APR for 15 months
So this weirdly ugly young woman gets a piece of green plastic in the mail which encourages her to go out and recklessly spend money that she doesn't have on stuff that she's decided she wants but doesn't at all need.
And this commercial drops like a lead balloon on to a country whose people are drowning in record student loan and credit card debt....great, just great. What's the key to happiness? Spending more money than you have. How can you do that? With this little plastic rectangle. Where will it lead to? Stupid Debt. Maybe the idea is to get you used to Stupid Debt so that when you get into Real, Unavoidable Debt- like before you reach that Health Plan Deductible or are trying to balance rent and student loan payments- you'll be used to carrying a balance month after month?
In any case, this woman is ugly at the beginning of an ugly commercial, and is no less ugly at the end of it. Just poorer. What a great message to toss on to the screens just before Black Friday. Thanks, American Express!