Sunday, November 15, 2020

Acura's in love with it's own commercial concepts

(This is the kind of ad that makes me almost look forward to the Lexus December to Remember season that is about to descend on us....hard.  Almost.)

At this point it should no longer surprise me that this insufferable wall of noise, blurred images and self-congratulatory garbage is followed by drooling morons posting "I love this ad" in the comments.  It's just par for the course these days:  put together an expensive minute or so of flashy, shiny junk, give it a soundtrack, slap it on tv and pay the bleating sheep a nickel a post to tell you how awesome it is and especially how much they adore and need need need the song that's attached to it. 

Meanwhile, this steaming pile of manipulative crud is topped off with what looks for all the world like a guy racing his blue Acura to run down a woman tied to the train tracks before the train can finish the job.  I seriously have no idea what his plan was once he got to the tracks- it's like he's playing a video game and running over the girl is worth 250 points and an additional life.  And don't even get me started on how the woman he "saves" ends up the driver....because I don't want to think about this noxious nonsense anymore.  Jesus Acura, just show the damn car sitting in a dealership somewhere.  We already know that if you push the gas pedal, it will go forward.  We already know that if you turn the steering wheel, it will make the car go in different directions.   I know that a couple of film art majors are super-proud of this commercial, but that doesn't mean I'm required to appreciate it.  It's an f--ing car ad for an f--ng overpriced luxury automobile, period.  Get the hell over yourself.  

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