Sunday, November 1, 2020

No, Jeep. Just- No.

Carl Sagan is spinning in his grave.

Seriously.  The Jeep ad that has been running all day today is not this one.  Instead, it features people driving jeeps in deserts, crashing them through forests, fording streams, jumping rocks, and basically doing everything possible to increase their carbon footprint for absolutely no reason other than Because We Can Cause Check Out This Jeep.

And then we get this "Jeep Cares about Climate Change" manipulative twee.  Lifting a recording from a true legend in about a dozen different disciplines including the environment.  To sell a freaking combustion engine gas-guzzling toy to Suburbanites with money burning holes in their pockets and (let's face it) a bad case of Midlife Crisis. 

Total fail, Jeep.

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