Friday, April 22, 2022

Someone tell T-Mobile that Diversity in Advertising can be taken too far!


The only thing dumber than showing a black guy playing hockey is showing a black guy in the stands cheering on a hockey game.  Hey, T-Mobile?  It's really ok if the commercial features just white people.  Nobody is going to throw a hissy-fit if you show two white hockey players- only 6.8% of hockey players in the United States are black.  Or a white couple in the stands (well, nobody worth listening too, anyway.)  White people still date other white people, like black people still date other black people (just over 8% of married couples in the United States are biracial, not quite sure why almost 100% of married couples on TV commercials are.  Then again, almost 100% of people on TV commercials live in multimillion-dollar suburban mansions or condos so what do I know?)  

It's ok to present a realistic picture of life in America every once in a while.  I know, hard to imagine, but totally true. Trust me.  

Just make another commercial with the same stupid idea except with basketball featuring black people.  To quote one of your competitors, It's Not Complicated.  

Oh, and while we're at it, why is the couple in the stands bundled up like they are freezing?  I've been in hockey arenas.  Just because the game is being played on ice doesn't mean that watching a game is an uncomfortable, cold experience.  Have the people in this ad ever actually experienced reality, like, ever?

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