Sunday, April 24, 2022

The "new" cult of Weight Watchers


I tried to find the Weight Watchers (that's what WW stands for; it's just the rebranding of an old company) commercial featuring the woman with a degree in Nutrition* who went to the WW app TO FIND OUT HOW TO MANAGE HER WEIGHT.  I wondered what I would think of a dentist who went on tv to tell us that he found out how to take care of his teeth through an app- like, what were those years of specialized training for again?  I couldn't find it, but there was something in this ad (yes, it's an ad, not an innocent little "just my story" post, as you'll see in a moment) that really caught my attention.

Actually, it wasn't in the ad at all.  It was in the comments section.  A poster asked "weren't you using another system just a little while ago?" and is told by the creator "yeah, now I've switched to WW!"  The fact that the commenter KNOWS she was using another system a few months ago tells me that she posted about how amazing THAT was.  Now she's posting about how amazing WW is.  Why shouldn't I suspect - or just ASSUME- that in a few months she'll be pitching ANOTHER weight loss system as "amazing?"**  I'm sorry, but I don't see the difference between what this woman is doing and the people who move from ItWorks to Scentsy to CutCo to Amway to LuLaRoe to doTerra to Young Living and each time post to tell us about their incredible success at whatever Multi-Level Marketing Scam they are exploring this month and how it's perfect for all of us- this month. 

Maybe this woman should keep her advice to herself until she actually manages to stick to a program that works for more than three months or so.  Right now it just looks like she's willing to shill for any company willing to toss her a few bucks here and there.  

*which is not really a thing, any more than "Life Coach" is really a thing. It's just that Americans in particular either have no money, or money to burn. 

**Here's this same woman  in February 2021 telling us about her fabulous success with "Bright Line Eating."


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