I'm not at all sure why we are supposed to celebrate this pasty white guy's appropriation of Mexican cuisine for profit; is it because he seems to earnest and enthusiastic about his stupid small business which- I'm sorry, I don't care what he says- is exploiting people much, much less fortunate than himself for the sole purpose of making one more White American wealthy off the backs of poor people in another country?
And am I the only one who thinks the phrase "bringing matzah to the masses"* is equal parts cringe and condescension? Who are the masses, Mr. Super Important Business Owner? Am I part of those faceless "masses?" Well, if you ever accidentally ask my opinion, I'll tell you where you can jam your credit card, your small business, AND your matzah. And here's a spoiler alert: It's not going to be pleasant.
*apparently I'm NOT the only one who found this line somewhat (entirely) lacking in taste; it's been purged from the latest version of the ad. This still stinks of the ugly American, though.
Also- am I even hearing that right? I think he's saying "matzah" and the commenters think he's saying "matzah," but does a company that mass-produces matzah even make sense? The masses know what matzah is and what it tastes like; I know this because we aren't buying it. I wouldn't eat it if you gave me a plate of it for free, but this guy thinks I'd love it if I just could find a way to buy it? What the hell?