Saturday, February 17, 2024

State Farm, Arnold Schwarzenegger, and the ultimate* one-joke Super Bowl Commercial


Arnold Schwarzenegger pronounces the word "neighbor" differently from most people currently living in the United States.  He doesn't pronounce it "wrong," he pronounces it differently.

Isn't that hilarious?  Well, it better be- because it's a "joke" that has to carry this overproduced mess of a commercial for an entire sixty seconds.  No kidding- this doesn't get strung out for ten seconds, or even twenty.  We are supposed to find this amusing for sixty seconds.  

Oh and here's Danny DeVito, because he costarred with Schwarzenegger in an overrated comedy during the Bush Administration.  The FIRST one.  So it's funny.  See how that works?

*to be fair, it's really hard to pick which Superbowl commercial is the "ultimate" in beating a single joke to death.  One Joke Stretched out Way Past It's Amusing Point is the common thread connecting pretty much all Superbowl ads.  This is true for primarily two reasons:  First, the ad agency has been handed a lot of money and is obligated to do something impressive with it that also fills every second of the paid-for time.  Second, the ad agency hasn't the slightest clue how to go about filling that time.  They can't do grandmas chasing a bag of State Farm Insurance, and eTrade is already using disgusting CGI-aided toddlers.  So it's Schwarzenegger, DeVito, one stupid joke repeated multiple times, and crossed fingers that 1980s nostalgia comes to the rescue again.

1 comment:

  1. Well, if he had any sense of shame, he wouldn't be running the joke into the ground. A long time ago, the man realized that he could parlay being a Teutonic slab of machismo into a whole lotta bunch of money. It's like how DeVito does nothing but variations of the guy he was in a seventies sitcom.