Saturday, April 6, 2024

I Don't Understand this Squarespace commercial at all*


I guess the "joke" is that if aliens ever show up we won't even notice because we are so glued to our electronic devices we can't be bothered to look up from them.  This "joke" is actually pretty obvious about ten seconds in, but commercials being commercials the "punchline" must be beaten into us for another minute-plus to make sure not only that we get it, but that we get how super-clever and funny it is.

At no point are we supposed to think that maybe this ad is a bit too on the nose, and maybe it's a wake-up call we could use to rethink our devotion to our glowing screens.  The people who made this ad are not calling for any of use to take a mental health break from what is laughingly referred to as "connectivity."  This is a commercial for Squarespace, about which I learned absolutely nothing from the ad but had to find out through a quick Google search that its a program to help you create your own website.  In other words, its a commercial for a program which encourages you to build your own little corner of the Worldwide Addiction Machine that turns us into those funny funny alien-ignoring zombies we were supposed to be laughing at for the entire runtime.  Um, whatever.

*Even after looking it up, I don't understand Squarespace, either.  Is it that hard to build a website?  It's 2024- we are in the third decade of online shopping.  Has it become harder to create a business website as everything else about using a computer has become easier?  What is actually being sold here, anyway?

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