A twentysomething guy with the requisite moused hair and two-days beard growth (seriously, when is this fad going to end? It's been YEARS since I've seen a guy under the age of 40 with a clean-shaven face on a tv commercial) is sitting with a cute girl in a bar. He's finishing some story involving "a bag full of monkeys"- whatever.
Then the cute girl springs it on him- "there's something I've been meaning to tell you. I love you." Did she decide that Tonight was the Night she was finally going to let him know? Did the Bag of Monkeys story remind her that she loves this guy? Who knows? The point is, we now get to the hideous punchline- the guy responds by attempting to return the sentiment, but he can't get the word "love" past this lips. "Well, I luhhh.....I luhhh...I mean, come on, look at you you're gorgeous, I luhhhhh....."
Naturally his date just looks on quizzically, waiting for him to spit it out, once even muttering "you're so cute!"- I assume because she thinks he's kidding. He's not kidding.
"Would you like another Miller Lite?" asks the waitress. "I'd Love One" the guy easily responds.
Oh ha ha ha, this is BEYOND funny. This guy is terrified of commitment, get it? He can't say the word "Love" to his girlfriend, because that means the relationship has become serious. He can only use the word "love" in reference to beer- and, I'm assuming, buffalo wings, Avatar, fantasy football, and his new Droid.
When I was a kid, there was this show on television called "Happy Days." Henry Winkler played Arthur Fonzerelli, who started as a rather ancillary character but gradually came to dominate the show, ultimately ruining it. Late in it's run, it included a regular bit involving "Fonzie" attempting to say "I was Wrong"- and being incapable of getting the word "Wrong" out of his mouth. It was supposed to be funny. It wasn't. Not even once, and certainly not the fourteenth time we saw it.
Miller Lite- not that you need to be told that you are out of ideas, but- when you reach back four decades for a joke, you are really, really out of ideas. How about just telling us it's good beer, and settling for that?
Oh right- those pesky Truth in Advertising Laws. My bad.