Wednesday, August 24, 2011
And if you try to spin off that Pigeon, someone's going to get hurt, AFLAC
Remember when the AFLAC duck was kind of a cute concept? It was back in 2000- that's right, during the CLINTON ADMINISTRATION- that the duck made it's first appearance, trying to remind a guy sitting on a park bench what the name of that company that provides him and his coworkers supplemental insurance was called. It was mildly amusing and maybe even a little bit clever- "AFLAC" sounds sort of like a duck's quack. Decent idea. Well done, AFLAC.
Thirty commercials later (seriously- according to Wikipedia, there have been more than thirty separate commercials featuring the duck) it's not a decent idea anymore. It's not at all cute. It's--- hmm, what's that phrase I'm trying to think of? The one that applies to the Geico lizard and those god-awful, Also Amusing for a Commercial or Two But Please Stop Now Cavemen? Oh yeah- PLAYED.
But even "played" doesn't really describe my reaction to this latest AFLAC commercial. I mean, "played" can be used to describe Ray Ray Johnson ("you can call me Ray, or you can call me....") back in the 70s (or was it the 80s?) "Played" also fits when discussing Punch Dub Days, "Here We Go" Bud Lite Commercials, and those stunningly unfunny fake "press conferences" featuring the choads who shout questions about beer to long-retired NFL coaches. It's a real understatement to describe the continued presence of a computer-generated duck quacking "AFLAC" when put in that context, isn't it? (And don't get me started on the break-dancing. Just don't.)
We are on the verge of another season of NFL football, which means the insurance commercials will be coming at us in larger quantities than usual. Is it too much to ask, AFLAC, that you dump the duck and come up with a new concept sometime before the Patriots win the Superbowl in February? It would be much appreciated.
Because this duck thing....seriously. Enough, already.
Oh, and Bud Lite? Enough with the "press conferences," too. Never clever. Not even once.