What cave did this woman grow up in?

Sometimes, I can't get past one line in an ad.  Here's the line I can't get past this time:  "A sleeping cream.  That's a new one."

Um, seriously?  Cream you apply to your skin at night is "a new one" for this woman?  Um, whatever.  I suspect that later in the day, she stared at amazement at cheese being added to hamburgers and chocolate sauce being added to ice cream.

I mean, really- where has this woman and her smashed-with-a-frying-pan sleepy-eyed face* been for the last several hundred years?  CLEOPATRA applied cream to her face for crissakes.

*what is with her face?  Is she supposed to be attractive?  Because I don't see it.