Thursday, November 24, 2016

I have different "Questions," North Face

It's not actually about questioning "sanity" or questioning "motivation" for me.  It's more like questioning priorities.  As in, why do the people in these ads always choose to feed their colossal egos instead of, I don't know, handing over a little of their obviously overflowing bank accounts to people in actual need?

I mean, think about it.  Every single one of these North Face "Question" ads features some unbelievably self-absorbed white person reflecting on how the world (or, more likely, their tiny and rapidly diminishing circle of friends) simply can't understand their "need" to climb that rock or ski that mountain or do any number of ego-stroking stuff they can do because they have enough Capital One Awards points saved up.  The local food bank?  Meh.  Nothing but losers with lame ambitions there.  Ugh.

(I also like the "can't do this" cry from the woman trying to climb that rock- how about "I shouldn't be doing this, this is really stupid" or "why aren't I doing something more productive and beneficial to society with all my 'determination?'")

Anyway, I thought this was a good ad to feature on Thanksgiving- god knows the people in this ad have plenty to be thankful for.  Like being able to give the middle finger to the rest of us, who wonder why it's always the most shallow people who have the most disposable income.

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