Friday, July 21, 2017

Rocket Mortgage by Quicken Loans: Just a sign of the times, I guess...



Maybe it's because I was born after 1980, I don't know, but I'll agonize for ten minutes over which brand of freaking laundry detergent to buy and when I used to shop for cars I'd visit the dealership at LEAST twice before finally committing.  My travel agent knows that I'll be sending her at least half a dozen emails requesting information on as many different countries before I decide which, if any, I'm going to be visiting next summer- and then I'll start the long, ardous process of nailing down the right week I intend to go.

But apparently it's perfectly normal nowadays for young people to see a house they like, whip out their phones, and commit to a 30-year mortgage in about fifteen seconds flat.  Monthly payments? Insurance?  WTF-ever, I guess.  Checking out different banks to see who is offering the best deal?  We don't do that anymore, grampa.  We've got Smartphones now- which means we can make life-defining decisions by scrolling our finger across a screen.  We've got thirty years to think about it, starting later.  That house is available, we want it, what else is there to discuss?

A few years ago I snarked on a commercial which featured someone using a Smartphone to check out pets available at the local shelter, and picking one out based on how it looked on her screen.  I feel stupid for making fun of that person now.  The people in this ad are spending far less time researching mortgages and agreeing to spend $400,000 plus interest between now and mid-century than that pet-seeker did in finding a small mammal to take care of for a decade or so.  I thought "One-Click" adoption would come before instant mortgages.  Shows what I know.


6 comments:

  1. Aren't you glad online shopping and the "cashless" mindset that accompanies it are the waves of the near future?

    ReplyDelete
    Replies
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