Sunday, May 6, 2018

McDonald's cheeseburger ads leave me almost speechless. Almost.

The most horrible thing about these horrible, horrible ads is that they all feature actual actors, yet when tasked to do nothing more than signify pleasure in eating a cheeseburger all they can do is grimace and squirm and act as if eating that burger is an act of pure torture.  Leaving us, the viewer, tortured in turn.

I mean, look at this.  What is happening to Gabrielle Union in this ad?  Is she struggling to keep the burger down?  Is she tearing up?  Is she in severe need of a bathroom break and mentally begging the director to yell "cut" so she can make a b-line for the little girl's room? Is she sitting on a sharp rock?  Nothing about her facial expression is delivering the message "gee, she sure looks like she's loving that cheeseburger."

Anyone shocked that comments are blocked for these ads?  Not me.  I can only imagine that McDonald's produced them, showed them to a few focus groups, and responded to the feedback with "oh what the hell, we made these things and paid for them, let's just slap them on tv, don't know why we even make commercials for a place everyone already goes to anyway, but we've got this budget and we have to show something for it, so...."

Meanwhile, someone get Ms Union some freaking acting lessons.  The stand-in at any High School spring production could do a better job showing joy for thirty seconds than this "actress."  Just terrible.

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