Saturday, May 12, 2018
Wrapping up McDonald's "Speechless Thoughts" Trilogy....
This one with Charles Barkley is different from the others only in that Barkley isn't completely silent throughout, but instead treats us to a few "mmmm mmmm mmmms" at the very beginning.* Otherwise it's the same already-tired schtick we saw with Gabrielle Union and John Goodman- he just holds the cheeeburger next to his face while rocking back and forth and ocassionally pretending to take a bite by moving it slightly closer to his mouth.
I don't know why McDonald's made these ads. They aren't funny, they don't make me hungry for a cheeseburger, and they sure don't make me think "wow, McDonald's is being very clever here." I'm sure that at some point someone will comment "hey, you paid attention to it, and that's what advertising is all about," which is the inane drum solo of "gotchas." I notice and pay attention to car wrecks, too, and the other day watched a flock of tiny birds attempt to save one of their own from a crow's beak. Didn't make me want to buy anything- which IS the point of commercials.
I DO know why McDonald's locked out comments on all three of these stupid ads, however. They know this is stupid trash, and they don't want to hear it, and they don't want to pay people to pretend they are funny or clever, and they know that by artificially inflating the "likes" when all the honest responses say the ad is crap is an old con everyone sees through nowadays.
*I wonder if Barkley's inability to be completely "speechless" during a 30-second ad is supposed to be a "clever" take on his reputation for having a big, constantly-running mouth that can't even stop expressing itself long enough to do a commercial in which he's supposed to be 'Speechless?' Still not clever, McDonald's. I hope you are done with these things. They won't be missed.