Tuesday, January 7, 2020
When your Treatment is a Comfort Dog, it's time to panic
"Nope- today, we're going to try something different. A dog!"
"Yay, I love dogs...wait, what? I have a serious disease. We aren't trying new Meds? Maybe radiation?"
"Nope, a dog! Isn't he cute? His name is Max!"
"Yeah but...I have this serious illness. I mean, I've got this rubber tube in my arm, and this machine is beeping. I'm a Sick Kid from Central Casting. What ideas do you have to make me better?"
"Scratch him behind the ears. He LOVES that."
"Can I get a second opinion?"
"Ok, here it is- we can't do anything for you, but this is a great opportunity for Pedigree to manipulate the rubes into buying dog food by somehow connecting it to the idea of Comfort Dogs. I think the tagline is 'Pedigree makes Dog Food, and if you don't feed your dog, it will die."