Tuesday, January 7, 2020

When your Treatment is a Comfort Dog, it's time to panic


"Sigh....more treatment...."

"Nope- today, we're going to try something different.  A dog!"

"Yay, I love dogs...wait, what?  I have a serious disease.  We aren't trying new Meds?  Maybe radiation?"

"Nope, a dog!  Isn't he cute?  His name is Max!"

"Yeah but...I have this serious illness.  I mean, I've got this rubber tube in my arm, and this machine is beeping.  I'm a Sick Kid from Central Casting.  What ideas do you have to make me better?"

"Scratch him behind the ears.  He LOVES that."

"Can I get a second opinion?"

"Ok, here it is- we can't do anything for you, but this is a great opportunity for Pedigree to manipulate the rubes into buying dog food by somehow connecting it to the idea of Comfort Dogs.  I think the tagline is 'Pedigree makes Dog Food, and if you don't feed your dog, it will die."

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