Saturday, August 29, 2020

Lilly, AT&T and pretty much the opposite of complicated

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Original Commercial Here:

Lilly's job now includes hauling obscenely huge promotional materials around a random AT&T store and yelling "information" at random idiots who don't seem to get that as long as they are wearing a mask anyway they might as well just come into the damn store like a sane person (unless the store is not open yet, in which case- just wait till the damn store opens, you entitled jackass!)

Lilly yells at this guy that yes, that enormous 5G prop means that AT&T is offering service, well, 5G.  That's super-impressive to the guy even BEFORE he confirms that this means a faster connection.  Hey, I guess the huge props do work even before people know what they refer to.  Back in my Video Rental Store days, I'd spend hours sometimes putting together three-dimensional props advertising new releases (I vividly remember how complicated the An American Tail prop was, and how the Throw Momma From the Train prop allowed passer-bys to hear Owen's mom bleat "Owen loves his momma" by pushing a button.  We were so happy when it was time to take THAT one down...)  Thing is, those props actually told people what was on sale.  This just says 5G which, the commercial admits, actually tells the customer absolutely NOTHING.  

No, this isn't "complicated."  It's just a service upgrade which is all the rage at the moment (including among the crowd that thinks 5G is responsible for COVID, Autism and BLM) but will be snickered at as ancient tech next year.  But as of late August 2020 this all looks pretty great and you should probably just walk in and sign up because after all you've got a mask on and if Lilly's anything like me she's only talking to you because the store is open (when I worked in Video Rental, I was 100 percent deaf until it was time to open the door, sorry.)


  1. I'm annoyed they couldn't assign her a better name than "Lily". Nobody in her generation is named Lily. This isn't the 1930s anymore, Grampa Advertising Agency!

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